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Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds M278289RBR-0019

Price:

RM202,500.00

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

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Rolex

Datejust 31

Oyster, 31 mm, white gold and diamonds

M278289RBR-0019

Price:

RM202,500.00

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Contact Us

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REFERENCE

278289RBR

DETAILS

N/A

MODEL CASE

Oyster, 31 mm, white gold and diamonds

OYSTER ARCHITECTURE

Monobloc middle case, screw-down case back and winding crown

BEZEL

Set with diamonds

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

BRACELET

President, semi-circular three-piece links

BRACELET MATERIAL

18 ct white gold

POWER RESERVE

Approximately 55 hours

DIAL

Aubergine set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

DIAMETER

31 mm

MATERIAL

18 ct white gold

WINDING CROWN

Screw-down, Twinlock double waterproofness system

CRYSTAL

Scratch-resistant sapphire, Cyclops lens over the date

PRECISION

-2/+2 sec/day, after casing

OSCILLATOR

Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

WINDING

Bidirectional self-winding via Perpetual rotor

CLASP

Concealed folding Crownclasp

CALIBRE

2236, Manufacture Rolex

ESCAPEMENT

N/A

GEM SETTING

Large VI set with 11 diamonds

Rolex Datejust 31 on wrist
Rolex Aubergine Dial

Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Rolex Diamond-set bezel
Rolex 18 ct white gold

18 ct white gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

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MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Hung Cheong Jewellery & Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

https://www.youtube.com/embed/AQATzDTiNhw?feature=oembed

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

https://www.youtube.com/embed/zo7JAex7Mow?feature=oembed

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust

Make a date of a day

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