Hung Cheong Jewellery & Watch Sdn. Bhd. (referred to as “Hung Cheong”, “us”, “we”, or “our” in this Privacy Policy) respects your privacy and is committed to the protection of your personal data in and outside of Malaysia. This Privacy Policy explains how we collect, use, disclose and process personal data entrusted to us under the Personal Data Protection Act 2010 of Malaysia (“the Act”) and where applicable, the European Union General Data Protection Regulation (“GDPR”) (EU) 2016/679.Please take a moment to read this Privacy Policy as doing so will allow you to understand how we manage your personal data and be able to make an informed decision before providing us with your personal data.By accessing our website and/or providing us with your personal data, you agree to the terms of this Privacy Policy and thereby consent for yourself and on behalf of such other persons to our collection, use and disclosure of Personal Data on these terms. Please ensure that all Personal Data provided is true, accurate and complete.If you provide us with personal data relating to a third party, by submitting such personal data to us, you represent and warrant that you have obtained the consent of the third party to provide us with their personal data for the respective purposes.That said, if you choose not to provide us with personal data, it may not be possible for us to work with you, contact you or provide you with the products, services or information you require.In addition, our website may, from time to time, contain links to and from the websites of other third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies. As these websites are not owned or operated by us, we are not responsible nor liable for the contents of these websites and their privacy policies. Please check these policies before you submit any personal data to any such websites. We are further not responsible nor liable for the privacy or data security practices of any third party to whom you disclose your personal data to through or in connection with the website.If you have any queries on this Privacy Policy or any other queries in relation to how we collect, manage, protect and/or process your personal data, please do not hesitate to contact our Data Protection Officer at the contact details below.


We may collect your personal data from and about you, but are not limited to:

  1. name;
  2. phone number;
  3. email address;
  4. NRIC/Passport or other identification number;
  5. information about your use, interaction with and browsing of our website and services, including cookies, IP address, your device (e.g. a computer, smartphone or other electronic device) and/or browser, browsing behaviour, statistics on page views, and traffic to and from our website, but only to the extent that we may identify you from such information;
  6. your social media handles, purchase details and marketing preferences; and
  7. any other personally identifiable information which you have provided us.


We collect your personal data through the following methods:

  1. when you contact us through our contact page relating to any of our products or services;
  2. when you use any of our services or related services on our website;
  3. when you browse and/or interact with our website;
  4. when you subscribe to our marketing information;
  5. when you contact us or when you request that we contact you;
  6. when you interact with our customer service officers;
  7. when we receive references from third party sources, where you have given your consent for the disclosure of personal data relating to you, and/or where otherwise lawfully permitted;
  8. when you submit your personal data to us for any reason; and
  9. when we collect your information from any publicly available sources.

We may also collect your personal data without your consent in circumstance where your consent is not required under the Act and any subsidiary legislations and regulations made thereunder (“applicable laws”).


We will only use and collect your personal data, but not limited to the extent necessary for the purpose of:

Contacting You

  1. To contact you through the contact information provided by you (via post, fax, email, SMS, telephone or any other means of communication) in order to provide you with information that you request from us;
  2. To manage and administer your use of the website and contact you as may from time to time be necessary in connection with your use of the website;
  3. To resolve complaints and handling request and enquires from you; and
  4. To communicate with you to inform you of any changes to the terms and conditions or policies of the website.

Product & Service-Related Purposes

  1. To collect information relating to your online interactions with us (including, for example, your IP address and the pages you view) so that we can offer you a more consistent and personalised experience in your relationship with us and better serve your needs by customising the content that we share with you;
  2. For managing your relationship with us;
  3. Assisting you with your enquiries on our products and services you have requested;
  4. Providing you with information and updates on products and services, promotions offered, including personalized content and advertisements or other forms of marketing which may be of interest to you;
  5. Providing technical support for our products and service such as maintenance or repairs;
  6. To improve the product brand’s offering and client services we provide you;
  7. For the registration, administration and/or provision of warranty and/or service guarantee provided in relation to the products or services purchased by you; and
  8. In connection with the provision or offering of products or services, whether by us or other parties, by matching personal data with other data collected from other sources (including third parties).

Business Purposes

  1. Conducting market research, analysis and development activities (including but not limited to statistical analysis, data analytics, surveys, market and/or user profiling) to improve the website, services and facilities in order to enhance the services we provide to you;
  2. To store, host and/or back up (whether for archival purposes or otherwise) your personal data, whether within or outside Malaysia;
  3. For accounting, risk management and record-keeping purposes;
  4. To verify, facilitate and/or process your transaction(s) with us;
  5. To provide goods and services by us or by our designated representatives and/or business partners to you or to parties designated by you and matters ancillary thereto;
  6. To respond to legal process, pursuing and enforcing legal rights, obligations and remedies and defending any legal proceedings;
  7. Compliance with the applicable laws, regulations, code of practice, guidelines, legal process, government request or in assisting law enforcement and investigations by the relevant authorities in Malaysia;
  8. Assisting with business asset transactions (which may extend to any merger, acquisition or asset sale); and
  9. Preventing, identifying and investigating crime activity, including fraud and money-laundering, as well as assessing and managing other commercial risks.

Where the personal data collected is to be used for a different purpose and/or shared with third party, we will seek your consent before using or sharing the personal data. We avoid collecting excessive and/or irrelevant personal data as a matter of policy.We may also use your personal data for other purposes which are reasonably related to the purposes listed in this Privacy Policy for which we have already obtained your related consent or in circumstances where your consent is not required under the applicable laws.


We use “cookies” on our website. Cookies are small data files that are stored on your device when using our website. For more information about the cookies, please see our Cookie Policy.By using our website, you consent to the use and storage of cookies on your device. Most browsers accept cookies automatically. To prevent this, you may block or deactivate the cookies on your browser settings. By blocking and deactivating the cookies, this may however affect the interactive features and user friendliness of our website.


Your personal data may be used, disclosed, maintained, accessed, processed and/or transferred to the following third parties, within or outside Malaysia, for one or more of the purposes set out above:

  1. our employees, business partners, principals, agents or servants;
  2. third party service providers which require the processing of your personal data, for example, third party service providers which have been engaged by us to: (i) to provide and maintain any equipment/online cloud storage used to store and access your personal information; (ii) to host and maintain our website; or (iii) otherwise in connection with the provision of certain services provided to you on or via our website;
  3. any of our related companies and subsidiaries including those established in the future, in Malaysia and all other countries;
  4. our professional advisors such as our auditors and legal advisors;
  5. governmental or regulatory authorities, statutory bodies, law enforcement agencies, industry associations; and
  6. any other party whom you authorise us to disclose your personal data to.

In certain circumstances we may provide third parties (which may be located in other territories) with aggregate and anonymized data about our website’s users. This may include information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate and anonymized data to our advertisers. This is anonymised statistical data about our users’ browsing actions and patterns, and does not identify any individual.We may also disclose your personal data for other purposes which are reasonably related to the purposes listed in this Privacy Policy for which we have already obtained your related consent or in circumstances where such disclosure does not require your consent under the applicable laws.


In the course of our collection, use, and disclosure of personal data for the purposes described above, we may when necessary or appropriate, transfer your personal data to any of our related companies and/or subsidiaries including those established in the future or to any third party within or outside Malaysia. Prior to transferring personal data outside of Malaysia, we will ensure that the transfer of personal data is to a place which is accorded with substantially similar laws as well as adequate level of protection and safeguards in relation to the processing of personal data as provided under the Act.By submitting your personal data to us and/or by your continued use of the website and/or the services made available on or via the website, you consent to the transfer and processing of your personal data outside of Malaysia.


We have commercially reasonable administrative, technical, personnel and security measures in place to safeguard your personal data against any loss, theft, misuse, modification, alteration, destruction, unauthorised or accidental access or disclosure. While we endeavour to take steps to protect your personal data, it is impossible to guarantee the complete safety of your personal data on the internet and we will not be responsible for any loss, theft, misuse, modification, alteration, destruction, unauthorised or accidental access or disclosure of the personal data by third parties which are due to factors beyond our control.Your personal data may be managed and stored by us in servers located/based outside of Malaysia in which we have facilities or in which we engage service providers.All personal data will be retained for as long as it is necessary to fulfil the purposes for which it was collected or for business, legal or regulatory purposes, or in accordance with applicable laws.


For us to provide you with effective and continuous products and services, we require you to provide us with accurate and complete personal data, failing which we may not be able to process accurately.We may request additional information from you before providing you access to the personal data or making the correction in order to verify and confirm that the personal data rightfully relates and/or belongs to you. We will try to comply with your request as soon as reasonably practicable and in accordance with applicable laws. We may also refuse to comply with your request for data access or data correction pursuant to applicable laws. In such event, we will inform you of our refusal and our reasons for such refusal.


We will retain your personal data in accordance with this Privacy Policy for the duration of your relationship with us whether it is through the provision of any product or service, or for such period as may be necessary to protect our interests and/or where otherwise required by law. We will ensure that all personal data is destroyed or permanently deleted when such data is no longer required.


You may withdraw your consent for us to collect, use, disclose and/or process your personal data for some or all of the purposes listed in this Privacy Policy.You may request access to (at a prescribed fee) and/or correct and/or limit the processing of your personal data currently in our possession or under our control by contacting the Data Protection Officer using the contact details provided below.The withdrawal of your consent may result in us not being able to provide you with the services you have requested or that your use or access to the website may be limited or affected. Once the processing of the withdrawal of your consent is complete, we will no longer collect, use, disclose and/or process your personal data, except to the extent where we retain your personal data for compliance, regulatory or other legal purposes.


This Privacy Policy and your use of the website shall be governed under the laws of Malaysia.


We reserve the right to amend the terms of this Privacy Policy at our absolute discretion at any time. Any amended Privacy Policy will be posted on the website and will take immediate effect. You are expected to check this page from time to time to take notice of any changes we have made as they are binding on you. Your continued use of the website and/or the services made available on or via the website following any amendment of this Privacy Policy will signify your consent to and acceptance of its revised terms.


If you want to contact us with specific queries or concerns in relation to this Privacy Policy, or if you have any questions or complaints as to how your personal data is collected, used, disclosed and/or processed by us, please contact us by contacting our Data Protection Officer at Bahasa Melayu version of this Privacy Policy can be found here.In the event of any conflict and/or inconsistencies between these two, the English version of the Privacy Policy shall prevail.

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